New Bloggging model emerging ???

There is a news on the Time Warner Inc. group, Business 2.0 blog , which says the leading magzine is encouraging their journalists to start their own individual blogs and they believe that each individual blog would contribute in bulding their brand. Another novel touch to this move is that Time Inc. will be remunerating these bloggers based on their popularity. It says they would be paid a modest CPM. Time INc. would also sell advertising on these blogs and share revenues with the individual bloggers. A very novel, daring and welcome idea!!! I certainly welcome this innovative idea from Time Inc., it would be interesting to watch how this move would change the blogging world ...